From Fragmented Tools to Unified Platform: Google's Ad Policy System

Lead interaction and visual designer on vNext, Google's unified ad policy enforcement platform. First year in production: 1.7 billion bad ads removed.

Overview

Consolidated twelve internal tools into a single ML-augmented platform serving advertisers, viewers, and operators at consumer scale. I designed the review workstation patterns that human reviewers used to train and correct the models behind it.

The Catalyst — From fragmentation to unification: 12 internal tools converging into the vNext unified policy platform (story-02.png).

View the full narrative report (The Catalyst, The Friction, The Synergy, The Aftermath).